Founded in 2019, Purple Group is an independent consultancy with practices in Business and Organizational Planning, Consumer Rewards, Marketing Strategy and Sales Enablement. Our clients span an extensive range of industries with a focus on B2B. We help drive growth and innovation by transforming the impact of Marketing, the effectiveness of Sales and the way in which these business-critical functions interact with one another. Our consulting team are senior, commercially minded thinkers with a blend of client, agency and consultancy experience. Whether it's a specific project or as extended members of your in-house Executive, Marketing and Sales teams, we bring the same fundamental beliefs in the application of data, insights and clear planning to create organizational alignment and ensure prompt delivery.